@UnitedAirlines twitter profile and social media effort

Some solid and well thought out advice here Seth (as expected from your good self).

I think your correct, they do need to understand just what twitter and social media represent to both their brand and their consumers and potential clients just a little more comprehensively, but we have to give credit where credit is due, getting into this sphere is a very scary endeavour for businesses as it can open some potential PR nightmares and other related issues so actually doing it in the first place is a big step and Im sure they will eventually catch up (here is hoping for their sake).

Sticking to the point in case of your post, I think you have put more serious thought and effort into the brand than they have done themselves leaving me looking at it and thinking "this has been slapped together in 5 minutes, just to get the job done". Maybe they will consider some of your points seriously and even adopt, after all, they make sense.

I especially like the touch of the graphic you suggested that aims to show the message, the people and the aims in a simple concise manner making use of the background real estate in a much more effective manner and reinforcing the message that has been entered into the biographical description, although it also needs some shaking up as its the usual, corporate, generic, middle of the road jargon trying to offend no one and cover all the bases, consequently, it also interests no one in particluar and serves no real purpose due to the disjointed nature of the copy.

"United Airlines; Global Airlines; Star Alliance; Public Relations; official twitterer; Hubs in Chicago, Denver, Los Angeles, San Francisco, and Washington"

Something a bit more factual would serve them better in my option:

"Operating approximately 3,300 flights a day in 171 countries worldwide United Airlines are one of the longest established air travel providers in the USA and the world"

(Just an example segment I took directly from their About Us page: http://www.united.com/page/middlepage/0,6998,1276,00.html?jumpLink=%2Faboutunited)

One final point is, I have no idea why, in the name of all that's holy and sensible, they have not added their website URL in their twitter profile or even better, created a specific twitter landing page (eg: http://www.united.com/page/twitter-welcome/) which could expand upon the message and aims of the company and introduce the other representatives and their profiles in a much more detailed manner.

Looks like they could do with some help to be honest, I wonder if we should give them a call! :P

in reference to: The New @UnitedAirlines | seth simonds (view on Google Sidewiki)