Are Social Media Consultants Harming Social Media?

The points you make are definitely on form Andy but at little…well definitely, cynical and the unfortunate thing is I cant blame you one little bit.

I consult on social media and it isn’t easy.

Its not easy because yes, many businesses don’t understand the net and it isn’t easy because many businesses are resistant to change or possibly are held by rules of compliance or regulation as well and many “consultants” wont even bother investigating this or ensuring due diligence on the business behalf, I could go on for hours.

But there are good people out there who get it and wont necessarily be destroying their own environment by helping business integrate but rather will be protecting that very same landscape… if they do it right of course :)

in reference to:

"Are Social Media Consultants Harming Social Media?"
- Andy Budd::Blogography: Are Social Media Consultants Harming Social Media? (view on Google Sidewiki)