A massive subject and one of the most important for any business, established or startup. Its something I experience everyday via clients and of course making decisions like that myself and one of the major hurdles at the start is actually establsihing that budget and sticking to it and deciding over what time line you wish to apply it to. (It alwasy seems to disappear much quicker than you hoped or expected!)
A point I would address is the interns for linkbuilding. In fact, interns for anything in your effort,s should be considered and reconsidered very carefully. They have to learn but putting them in control of something so important makes me nervous and I would alwasy be willing to spend the extra on making sure its done correctly. Of course, if you have interns, then make use of them somehow... like making coffee. ;P
Also in the smaller budgets, make sure you leverage social media properly as a networking asset. It can be invaluable (its valuable at any level if used correctly of course) but for small budgets, a personal hands on approach combined with the spend can work wonders.
Now, back to cutting up budgets. :)
Tuesday, 10 May 2011
How to spend your Marketing Budget online.
Monday, 18 April 2011
State if SERP
Heavy going there Barry! The comparison of SEO to the banking industry is a little disturbing but I know thats not the point you want coming out in this post. As I see it, in a nut shell, your saying “google please sort your shit out and stop rewarding crap”.
Would that be fair? If so, I wholeheartedly agree but in all honestly do not believe it will ever come to pass as Google themsleves perpetuate the damn problem by making money out of it… a lot of money so really, its only in their interest to control it so that it doesnt override the system but never actually eliminate it.
A bit like bankers I guess. Pity really :)
Monday, 28 March 2011
Google Yourself
Your delving into the word of personal brand awareness and protection now Wannabe_goddess!
Its not something to be embaressed about, in fact its not even considered vain anymore (it was called a vanity search at one point) but today and in the near future, it will be something that concerns everyone as realisation dawns that when you meet someone in business or go for a job, its not only the social networks that count but the google search results for your name!
Now forget the A-typical fears most people have of dubious "drunken bash" photos appearing and instead consider this point of view as well, what if you haven't done anything worthy or notable, or others with your name have simply done more than you, and you do NOT appear in google at all, how will that affect your prospects? Its as negative as appearing at number 1 but for all the wrong reasons...
So finally people are catching on to the requirements of protecting their name and reputation as much as possible by at the least haveing a website they can attribute to themselves professionally!
Take an example of my name. Google "justinparks" or "justin parks". Its 80% me and the other results in there are all other "me's" who got lucky and thats the way I want to keep it!
Kinda scary eh?
Thursday, 24 March 2011
Why I stopped Defending SEO
I speculated once about the state of the internet if the art of SEO didnt exist. The only conclusion I could draw was that google results would be REALLY shit instead of just being kinda shit if it wasnt for the practice.
Yer man you refer to in this post Barry sounds more like someone who met some bloke down the pub and got SOLD (like anyting in life) the concept of only paying *200 dollars and he would get an amazing retun, then another *200 dollars was required, then *200 more and on and on until he ended up paying more than the professional who oringally quoted him a sum of *2000 euros for the proper service.
Thats not snake oil, thats just being a chump. (Im guessing obviously, but I bet he would claim its snake oil so he dont like like a chunmp!)
Anyway. Theres no such thing as the SEO police. You, me and the rest of us have our ethical level and we have a professional practice of doing business that we try to stick to, no matter how murky the waters can sometimes get!
The more honest of us will be professional and do our level best for clients, at the right price, and hopefully all of us succeed together. That takes more than enough time and effort to do and do properly, never mind trying to set every other person straight.
All in all mate, very well put.
*(figures quoted are for illustration only - they bear no relevnece to real world amounts)
