The Need for Social Media Consultants

Its nice to read a balanced view about this when so much moaning and groaning going on regarding social media as a practice.

The biggest issue that SMM has though are the unproven "gurus" who do fire up an account then talk the talk after an estimated 5 minutes of "getting" some aspect of social media and promising the sun and moon and the stars if you simply "Be real", its a little more than that and SEO is tainted with the same issue unfortunately.

Much like Danny Sullivan points out though and which many of the tech natives forget, is that huge swathes of businesses are NOT aware of technology, search engines and the intricacy's of web development and although Social Media has gone along way to removing the entry barriers to promotion and networking on line, it will not mean that anyone can simply walk in and "go their thing" as well as manage and maintain all the aspects of their off line business ( or even the on line one!).

Hence there is a requirement for those who can and do dedicate themselves to study and testing, creative thinking and application of Social Media Marketing and its own various incarnations, just like in every single industry on the planet, exactly like you said about personal trainers, and well said it was.

in reference to: Why You (Might) Need a Social Media Consultant | 10e20 (view on Google Sidewiki)