Foursquare has not really taken on in the UK and Europe, i think because the roll out only focused on the USA to begin with but it is gaining ground here now.
I am a later arriver to Foursquare and am messing around with it now, and its definitely interesting as a business option, if they are clued in to the functionality and system and are prepared to leverage it but like you mention Angie, it can be positive and negative if they do not put their customers first.
The biggest and most important point I have noticed about Social Media and related products such as this are the inherent need for creativity (and some risk) in order to be effective. The standard, run of the mill, come here, buy this, push style message simply wont cut it in this environment.
This, in my book, is not a bad thing, creativity makes it fresh and pushes the envelope, so I'm glad to see it. The real beauty of it is though, that it will not cost a fortune to be creative, it doesn't have to be expensive. Just new, fresh and most of all different and that's for all the different mediums in social media, not just Foursquare!
Monday, 18 January 2010
Foursquare Marketing and Business
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